Posts Tagged ‘Cd Walkman’

History of CD Walkman (Discman)

March 16th, 2010

The first CD based Walkman was initially launched in 1984 — the D-50 (D-5 in some markets). It was officially called the ‘Discman’, and this name has since been used informally to refer to such players. In recent years, Sony has dropped the Discman name and markets all its personal stereos under the Walkman brand.

» Read more: History of CD Walkman (Discman)

Sony Ericsson Phones to Build on the Popularity of Walkman brand

December 15th, 2009



With the mobile phone marketplace increasingly competitive and the major phone manufacturers needing to diversify and update continually, we look at Sony Ericsson’s use of the Walkman brand to keep at the head of the pack.

Coke, Nike, McDonalds, Starbucks and the Sony Walkman – perhaps these brands have the status as the most recognisable and iconic brands of the last century. To attain such a prestige position in the social consciousness is a marketers dream and one that should be capitalised on. Take the Sony Walkman, a brand that emerged first in the late 1970′s and attained an unparalleled position as the most recognised consumer or electronic good throughout the 80′s and 90′s. Even with the emergence of MP3 technology and the shift of music from cassettes and CD’s to files, the Walkman brand still pervades in the mind of those of us old enough to remember the mid 1980′s.

Little wonder, then than Sony are reincarnating the Walkman in as many formats as possible to try and capitalise on the brand awareness that the Walkman still manages to conjure up. Nowhere is this more apparent than in the recent ranges of mobile phones from Sony Ericsson. The Walkman branding came back in a big way at the beginning of 2006 with the release of a range of Walkman branded Sony Ericsson Phones. Recognising the movement towards MP3 technology within the mobile phone market, Sony wasted no time in reeling out the old star brand and stamping it over its’ range of phones to herald in the new era of music player capability within mobile handsets.

The Walkman range of phones (or W range) is squarely aimed at music lovers and most of the handsets include a 512 MB memory card to support the handsets MP3 capabilities. The existing range of phones are best sellers and needless to say that an update range of Walkman branded phones is in the Sony Ericsson pipeline. Second time around and in a different marketplace and in a completely different landscape as far as music consumption and storage is concerned, the Walkman is a star again.

The mobile phone industry is a perfect fit for Walkman and Sony recognises this. The nature of the Walkman, portable, fashionable, ubiquitous the only regret for Sony might be that MP3 technology did not emerge 5 years before it eventually did. If that were the case, the Sony Ericsson might be looking at an even larger slice of the handset manufacturer than it does now.

By: Michael Hanna

Sony iPod – What Happened To Walkman?

November 11th, 2009



There is no doubt that iPod has really gone very successful in the portable media device arena. And what about the original and first creator of music portable device three decades ago? Did Sony lose the battle with Apple Corporation? Or did it struggle to at least win the competition? Well, Sony is still struggling to win the lead as the world’s widely-used multimedia portable device. That’s why there’s what they call the “Sony iPod.”

Sony iPod

It may be a very embarrassing situation that a certain company’s product name is replaced with its rival company’s. To some, having the nickname “Sony iPod” may be a very disrespectful deed to the original portable music device player. But to some, it may be a struggling point.

Sony just got that coined because it also launched its very own multi-media device player at the same time as the iPod was launched. No one really knows if that was a planned coincidence. But that historical event in the digital world may seem a bequeathal of position.

Walkman’s Development through the Years

Sony didn’t let to lose the battle easily. From the first time Walkman has succeeded the music business, Sony never stopped developing and creating for new and exciting music devices. During the popularity of music in Compact Discs (CDs), Sony created the CD Walkman or the Discman. This device becomes smaller with the newer Walkman which is the MiniDisc Walkman.

Just in the early third millennium, Sony has released the NetMD or Network MD. This device expanded the MiniDisc Walkman’s capabilities. This is one of the first devices that permitted the use of Personal Computers in converting music to atrac3 format. NetMD is also among the first devices which used USB cable in transferring music files.

Then, in 2004, Sony has launched another new generation of Walkman-the Hi-MD Walkman. This Walkman version uses 1 Gig space for songs and files.

The first Sony’s attempt to equal iPods is the creation of NW-HD1. This was advertised as a smaller device that produces better quality sounds than iPods. The only downside of this is that it can only play music in atrac3 format while more people are using mp3 format.

After the NW-HD1, Sony has released the NW-MS70D. This is the first Walkman version that earned the heart of consumers. But, it was also released the same time as the iPod. Also, this portable mp3 player has less than 400 megabytes space capacity.

The next Walkman that reached the market is the NW-MS90D. This version is almost similar to iPod but was very expensive then that made the public turn to Apple product. Even the next Walkman, NW-HD3 did not also make it to win the competition because of its poor design.

The NW-HD5 made it better than the earlier versions but still, it didn’t win over iPod.

Finally, Sony released the HDD NW-A Series Walkman. This is just similar to iPod with 20 gigabytes space capacity and EL-technology screen. It also boasts new Walkman’s 20- to 35-hour capacity. This Sony technology can also play music with various formats like atrac3, wma, and mp3.

To this day, Sony is still struggling to win over iPod with its own Sony iPod. Who knows, Sony might lead the race again.

By: Willhelm Williams