The Walkman phone range from Sony Ericsson originally took its name from before the merger of the two companies when Sony was manufacturing high quality portable music devices such as the first portable CD players. The name became synonymous with top end music entertainment devices and so after the merger Sony Ericsson have continued to use this branding to their advantage.
The first Walkman phone was originally released over four years ago and caused a big stir in the mobile phone market, consumers had been privy to phones with integrated music software but not on the same scale as was being offered by the Walkman range.
The emphasis was on high quality music playback with graphic equalisers, bass boost, playlist creation and randomised shuffle which altogether enhanced the listening experience. Users were able to arrange their music tracks into different genres, tempos and mood types to suit the situation as well as store more and more songs with the advent of expandable memory with the use of MicroSD cards and Sony Ericsson memory sticks.
New features were continually added to the Walkman phone range including TrackID, a useful service for any music buff. The software was able to record a few seconds of music, send it to a centralised recognition database via text messaging and send back the exact details relating to the song including artist and song name. This proves very useful when out in venues that have DJs, users can simply record the music around them rather than having to push through and ask the DJ which track they are playing.
Walkman phones continued to develop and more recent models now features a new technology called ‘Shake It’, the user can now shuffle tracks by simply holding down a dedicated button and physically shaking the handset, a new random picked track is then played and the process can be repeated until a relevant song is found.
The new Sony Ericsson W910i features all of the software, features and technology of past models but now combines 3G technology onto the mix. This allows for fast connections to the mobile internet and download speeds far faster than previous technologies like GPRS and EDGE. 3G technology opens up further doors for the Walkman software as the user can now quickly log onto the internet and choose from thousands of new music tracks before downloading them directly to the handset and organising them into playlists. The user can still connect with a PC as before but 3G makes this task far quicker and easier.
3G also allows for face to face video calling so users can actually see as well as hear the person they are talking with plus with 3G services the user has access to new mobile content such as ringtones, video clips and new graphics as well as the latest news and sports headlines, new movie trailers and the music tracks before they are released.
The W910i Black holds exactly the same specifications as the other colour variants in the range which includes 2.0 megapixel camera with flash, zoom and video support, an FM Radio, a 1GB memory stick, Bluetooth technology and USB connection.
The Sony Ericsson W910i represents the very best that the Walkman range of phones has to offer with new features and software packages, the handset is definitely aimed at the music and entertainment loving mobile phone user who can appreciate the flexibility and personalization that the phone has to offer.
By: Susan Hargreaves
Posts Tagged ‘Mobile Phone Market’
Sony Ericsson W910i Black Joins The W910i Red In The New Walkman Range
January 4th, 2010Posted in Articles
Tags: Exact Details Expandable Memory Experience Users First Walkman Phone Graphic Equalisers High Quality Music Market Consumers Microsd Cards Mobile Phone Market Music Buff Music Devices Music Entertainment Music Playback Music Software Portable Cd Players Portable Music Randomised Sony Ericsson W910i Walkman Phones Walkman Sony
Sony Ericsson Walkman Phones – The Charisma of Music
December 18th, 2009
Mobile phones were known as a conventional communication gadget used for making voice calls and sending text messages up to few years back. With rising popularity, changing technology and multi purpose usage, cell phones changed its character and features. The result shaped up as camera phones, music phones, and other utility rich phones for eager buyers to lay their hands on. Sony Ericsson is considered as a relatively new player in mobile making industry. However, it has positioned as a prominent technology oriented company with an array of highly quality innovative phones.
Like any other manufacturer, Sony Ericsson has also created its specific area of expertise. It has chosen music phones as the area of innovation. All its efforts came off quite fruitfully when it launched its first walkman series phone which went to create a stir in the mobile phone market. Sony Ericsson Walkman phones were particularly created by Sony Ericsson to target music lovers who wanted to carry along their passion with their mobile phones.
To name a few, Sony Ericsson W660i, W960i, W910i Red, W610i, W850i, W950i, W900i and W580i Grey are the handsets which are rocking the world. These phones, in addition to its superb quality Walkman music, also come packed with additional mobile features to suit consumer’s busy and modern lifestyle.
The sleek W960i Walkman phone impresses with its touch display and 8GB memory. This mobile offers its user the perfect music companion which comes with easy to use features. It comes with a massive 8 Gb of memory which allows the user to store up to eight thousand songs on their handset. The Sony Ericsson W960i comes with a music Play Number feature which allows the user to buy or audition ringtones in three simple clicks of a key which is the fastest way for the user to download the latest ringtones onto their phone. The phone supports MP3, polyphonic & AAC ringtones which provide the user with a wide choice of sound on their handset.
Sony Ericsson W900i would certainly satisfy your needs due to its considerable physical measurements of 148 g and 109 x 49 x 24 mm compact size. The handset’s numerical keypad, 5-way navigation and action buttons are also of outstanding quality. Furthermore, the W900i also sports an FM radio, supports polyphonic and MP3 ringtones, SMS and MMS, instant messaging and e-mail, and lastly Java MIDP 2.0 as well.
The flagship brand of Sony Ericsson Walkman phones may be considered as W950i which is a Symbian 3G smartphone with an enormous touch screen. It’s a stylish 4GB music and video player that fits into your pocket, surfs the Web, synchronises your calendar and contacts, and even checks your e-mail. This is the slimmest mobile phone in the UK, at just 15mm thick. Though, this phone is not having any camera yet it is one of the most ergonomic and user-friendly phones around, and is a real pleasure to use. Capturing live action in high quality footage is also a possibility with the Sony Ericsson W950i. It keeps a cutting edge over other models in terms of its sound quality which matches with the same of a media player.
Sony Ericsson has made a clear statement with its Walkman series, which has been periodically inducting more and more new phones in its family. The message is pretty clear. The Sony Ericsson Walkman phones are the new theme and it is going to stay in the market for long. Choose your preferred Walkman phone and lost you in the ecstatic world of music!
By: Alana Donna
Posted in Articles
Tags: Camera Phones Changing Technology Eager Buyers Mobile Features Mobile Phone Market Music Companion Music Lovers Music Play Perfect Music Sending Text Messages Sony Ericsson W660i Sony Ericsson W960i Sony Ericsson Walkman Sony Ericsson Walkman Phones Sony Walkman Technology Oriented Company Voice Calls Walkman Music Walkman Phone Wide Choice
Sony Ericsson Phones to Build on the Popularity of Walkman brand
December 15th, 2009
With the mobile phone marketplace increasingly competitive and the major phone manufacturers needing to diversify and update continually, we look at Sony Ericsson’s use of the Walkman brand to keep at the head of the pack.
Coke, Nike, McDonalds, Starbucks and the Sony Walkman – perhaps these brands have the status as the most recognisable and iconic brands of the last century. To attain such a prestige position in the social consciousness is a marketers dream and one that should be capitalised on. Take the Sony Walkman, a brand that emerged first in the late 1970′s and attained an unparalleled position as the most recognised consumer or electronic good throughout the 80′s and 90′s. Even with the emergence of MP3 technology and the shift of music from cassettes and CD’s to files, the Walkman brand still pervades in the mind of those of us old enough to remember the mid 1980′s.
Little wonder, then than Sony are reincarnating the Walkman in as many formats as possible to try and capitalise on the brand awareness that the Walkman still manages to conjure up. Nowhere is this more apparent than in the recent ranges of mobile phones from Sony Ericsson. The Walkman branding came back in a big way at the beginning of 2006 with the release of a range of Walkman branded Sony Ericsson Phones. Recognising the movement towards MP3 technology within the mobile phone market, Sony wasted no time in reeling out the old star brand and stamping it over its’ range of phones to herald in the new era of music player capability within mobile handsets.
The Walkman range of phones (or W range) is squarely aimed at music lovers and most of the handsets include a 512 MB memory card to support the handsets MP3 capabilities. The existing range of phones are best sellers and needless to say that an update range of Walkman branded phones is in the Sony Ericsson pipeline. Second time around and in a different marketplace and in a completely different landscape as far as music consumption and storage is concerned, the Walkman is a star again.
The mobile phone industry is a perfect fit for Walkman and Sony recognises this. The nature of the Walkman, portable, fashionable, ubiquitous the only regret for Sony might be that MP3 technology did not emerge 5 years before it eventually did. If that were the case, the Sony Ericsson might be looking at an even larger slice of the handset manufacturer than it does now.
By: Michael Hanna
Posted in Articles
Tags: Brand Awareness Cd Walkman Marketers Dream Mb Memory Card Mcdonalds Mobile Handsets Mobile Phone Market Music Cassettes Music Lovers Music Player Old Star Phone Manufacturers Player Capability Social Consciousness Sony Ericsson Phones Sony Walkman Star Brand Starbucks Unparalleled Position Walkman Sony
