Sony was the first company to introduce digital cameras into the market. Today, Sony is one of the leaders in the digital revolution. Its historical journey began in 1946 in a small room. Let us see the rise of this company in this article.
Did you know that the first product manufactured by Sony was a rice-cooker! Yes, that is true. Started in 1946 by Masaru Ibuka and Akio Morita in a small room, Sony entered the market by making a rice cooker. It was in 1950, after the war had ended in Japan, did Sony create a tape recorder called the G-TYPE recorder. But it was not until the year 1957 that Sony was able to gain market leadership when it launched the world’s first pocket transistor radio.
Up till this time, Sony was operating under the company name of Tokyo Tsushin Kogyo. However, when Morita planned to take the firm to the USA, he thought that the name should be much simpler so that people could easily pronounce it. Hence, the term ‘Sony’ was coined -derived from the combination of the Latin word “sonus” which means sound and “sonny” which means little son.
It was not easy for a Japanese firm to establish base in the USA. And, Sony being the first to do so, the company had to overcome quite a few challenges. However, despite all odds, Sony came up with several new products such as the Trinitron colored television in 1968 which became a landmark in design and technology at that time. In fact it was with the Trinitron that Sony entered the USA.
After this, one of the biggest hits of Sony, the Walkman was launched in the market. It was not very well received in the market by retailers since it did not have any recording capabilities. But after its lukewarm reception, the Walkman slowly picked up… and the rest as they say is history. Then, another revolution in audio technology was brought about in 1982 with the introduction of the Compact Disc (CD).
As far as digital cameras are concerned, Sony was again the first company to introduce a digital camera in the market. Way back in the year 1989, the Sony ProMavica MVC-5000 was launched. The camera provided a 720,000 pixel image which was considered to be the leader in image quality at that time.
Today, Sony is one of market leaders in the digital revolution. Always striving to be different from other players, Sony has led the market in terms of innovative technologies and high quality items. Not only has Sony surpassed others several times by being the first company to make several new products, but it has continuously strived to provide maximum services to its consumers. The company has launched several new services such as the ImageStation.com. This helps consumers to create, share and enjoy digital pictures and video. Also included as a part of this deal are free online albums and eCards, wherein members can share their favorite pictures as gifts, keepsakes and high-quality prints in a variety of sizes.
The latest digital cameras from Sony are:
Cyber Shot Enthusiast Series: These are powerful cameras with advanced optics and controls.
Cyber Shot Point and Shoot: Great cameras for snapshot photography.
Cyber Shot M: Full featured digital cameras with high quality video capture.
Mavica: Cameras which can record directly onto CDs and floppy disks.
By: Kevin Rockwell
Posts Tagged ‘Tape Recorder’
Sony Digital Cameras – Always on the Innovation Frontier
March 15th, 2010Cranking the Volume on Your iPod Or MP3 Player Can Damage Hearing
November 26th, 2009
Kids have always loved listening to their favorite music, and the louder the better – much to their parents’ dismay. In the 1980s, the portable tape recorder with headphones – which came to be known as the “Walkman” – enabled teenagers to listen to their music as loud as they wanted, anywhere they wanted, without disturbing anyone around them.
But the more modern rendition of the Walkman – portable MP3 Players and iPods – pose a major threat to our children’s hearing health, and to ours.
The problem is a combination of the technology of portable digital devices that creates a non-buffered crystal clear sound, and the type of headphones typically used with them, which do not have a buffer either. In December 2005, Dean Garstecki, an audiologist and professor at Northwestern University reported that more and more young people were being diagnosed with the types of hearing loss typically found in older adults. He attributed this trend to the “earbud” type headphones that usually accompany iPod and MP3 Players. With the earbud headphones, the sound frequencies are not buffered as they are with the more traditional, ear cup-style headsets.
Newsweek Magazine recently reported that researchers at the House Ear Institute found that listeners can unfortunately increase the volume of today’s portable digital devices without the “signal distortion that occurs with traditional analog audio.” The older-model headphones that were popular just 15 to 20 years ago – that have ear cups outside of the ears – had that distortion when the volume was turned up, which functioned as a much-needed buffer to protect our hearing. Today’s technology does not provide that buffer – the earpiece is placed in the ear, not outside of it, and the digital devices do not create that distortion, no matter how high the volume.
In addition, people often listen to these devices while they are on the go, and have a tendency to crank the volume in an attempt to drown outside noise, further posing a risk to our hearing. Using the earbud style headphones during activities such as exercise, for example, puts the user at a greater risk. During exercise, blood, which can act as a buffer, is diverted from the ears to other parts of the body – so our already vulnerable hearing is in even more jeopardy.
Headwize reports that a study conducted on music listeners using headphones revealed that while indoors with no background noise, the participants were comfortable with their music at 69 decibels. Outdoors, where the background noise was recorded at 65 decibels, participants using their headphones turned the volume up to 82 decibels and as high as 95 decibels to drown out the surrounding noise. The Occupational Safety and Health Administration guidelines limit exposure to noise at this level to no more than four hours each day. The study concluded that the participants were at risk for hearing damage and recommended “avoiding continuous use of [portable stereos] in noisy conditions.”
Northwestern University’s Dean Garstecki offers more specific guidelines: His 60 percent/60 minute rule – listen to MP3 Players and iPods for “about an hour a day and at levels below 60 percent of maximum volume.” The problem is, most of the population using headphones – young music fans – listen to their music for much longer than one hour per day. But, you can help minimize hearing loss, damage and problems while listening to your favorite music as long as you want to – the secret is in the headphones.
Headphones such as the EX29 Extreme Isolation Noise Reduction Headphones help block out external noise allowing you to hear the fine details of your music without blowing out your ear drums. The ear cup fits over the ear, and not in it, and the headphones are lightweight, don’t require batteries and can be used with your MP3 Player or iPod. With 29 decibels of isolation from outside sound, the quiet headphones block outside noise and there is no need to crank the volume of your music.
Aging rock stars like the Who’s Pete Townsend, who has some permanent hearing loss from years of exposure to loud music, and Mick Fleetwood, who has teamed up with Energizer batteries to promote hearing loss prevention, have brought public attention to the fact that many of us take our hearing for granted. But there’s no need to turn off your music – just be smarter about how you listen to it. If you are using your MP3 Player or iPod when you’re exercising, in a noisy environment or you just want to hear the fine details of your music, ditch the earbud headphones and reach for a set of noise reduction ones instead. And you’ll be enjoying your favorite music for a long time to come.
By: Lee Blue
